FootIQ – Branding & Graphic Design
FootIQ is an innovative footwear brand focused on improving foot health through the integration of podiatry expertise, technology and personalised footwear solutions. The brand aims to help people move more comfortably and confidently by combining science-backed support with modern, accessible design.
This project involved translating a new brand vision into a cohesive visual identity and establishing a strong foundation for the brand's launch and future growth. I was tasked with the development of the logo, colour palette, brand guidelines, store signage and digital assets. My goal was to create a brand that felt professional, trustworthy and approachable while reflecting FootIQ's commitment to innovation, wellbeing and customer care.
Brand Collateral
