CreAItype is an innovative mobile app made
for designers with the purpose to help
simplify the creative process by selecting
and suggesting fonts. The app allows users
to select what elements are needed (header,
subheading, body copy) and add descriptions
of the project and the personality of the
brand. The app will then suggest suitable
fonts and font pairings and adapt to the
user’s preferences.
CreAItype’s branding reflects the innovative and dynamic nature of the company as well as the friendly and helpfulness of the product. The colour palette was selected to provide the brand with a bright and energetic look that differs from the blue colour typically seen in tech brands. The blocky and minimal nature of the font gives the brand a modern look whilst, the curved edges provide the branding with a softer and friendlier appearance.
The brand mark is accompanied by an icon made from the letters “C”, “A” and “I” to form an upwards-pointing arrow. This icon represents the forward-thinking nature of the company, how AI technology is the future and can help improve the workflow of a designer.
