Brazilian Butterfly – Graphic Design, Marketing, Social Media & Photography
Graphic Design, Social Media Management, Marketing Collateral, & Photography
Brazilian Butterfly is a well-established Australian beauty salon brand specialising in hair removal and skin treatments. As a freelance graphic designer and photographer, I’ve played a key role in reviving and refreshing their social media presence while also supporting broader marketing initiatives across print and digital.
A major focus of my work has been managing and curating the brand’s Instagram feed—developing and executing monthly content plans that align with seasonal campaigns, brand messaging, and audience trends. I create a mix of on-brand social media tiles, engaging carousels, and trending Reels tailored to boost reach and engagement. Through consistent, high-quality content and a strategic shift in tone and visuals, I’ve helped re-energise their online presence and reconnect the brand with its audience.
Beyond social media, I’ve designed marketing collateral including posters, EDMs, and in-salon visuals for monthly campaigns. I’ve also updated and created packaging for the brand’s product range, ensuring visual cohesion and shelf appeal. Additionally, I’ve led multiple salon and content photography shoots to build a high-quality image library, which now serves as a valuable asset across marketing platforms.
This ongoing collaboration highlights my ability to build a strong brand presence online, create content that resonates, and deliver cohesive visuals across all touchpoints.
Marketing Collateral
Social Media
Posts
Reels
